Here's what Nerf could officially confirm for us: "The blaster will be the first Nerf blaster to feature a built in camera, with the ability to take both still shots and video. It will come with a 12-dart clip and 12 N-Strike Elite darts, which it will be able to fire up to 90 feet."
75 dollars is the most expensive price tag I've seen on a stock NERF blaster. That gets to be pretty steep on the pocket book. If I am dropping that much, it should be able to cook me breakfast too . . . or just shoot better video. The idea of an integrated camera is a cute, but the quality of the camera is low enough to lose my interest at this point (.3 megapixel, 20 fps, 1.77 inch screen). I'd rather spend my money on, say, a Demolisher and put the rest of the cost I am saving on the Cam ECS-12 toward a real camera later.
It IS important to keep in mind that this is a prototype that was being covered. Thus, there could indeed be changes to the final product, including the indicated price point. In the concept picture above, you can see that they plan on a clear 12-dart magazine for the Cam Blaster like they have on the 18-round magazine for the Rapidstrike. I'm also going to take a guess (and hope) that the working title will be replaced as we move forward.