Yes, that's right. I ran the new Nerf Ultra One in an HvZ lock-in scenario and I couldn't have been more pleased for the first time out. The ultra darts hit nice and hard and the distance was super-consistent, just not 120-feet consistent. Please realize that the claims made on the box are generally pulled from the most "favorable" conditions. This has been true since before N-Strike was even a thing. Don't buy the rhetoric from those that would have you believe there is something new or nefarious about the marketing tactics.
A friend should be hooking me up with some secondary footage soon and I hope to bring you a little video of the HvZ experience we had. Before then, I had some thoughts on the reaction to the Nerf Ultra One and some of the misplaced vitriol running around online.
Warriors, don't be misled. Ultra is not the evil thing that some Youtubers and loudmouths in the nerf "community" would have you think. Nerf has been and will continue to be putting out new lines of blasters and attempt to move the market in their favor. This means trying new things, building in new proprietary tech, ammo and accessories, as well as marketing the most extreme claims they can on performance.
Also, Hasbro will pass on some costs for development in their initial designs. It's always a question of what price the market will bear. Yes, the ultra on should cost the same amount at a Rapidstrike did. Hmmm, The Nerf N-Strike Elite Rapidstrike MSRP was $39.99 a few years ago. Let's start there, adjust for inflation and a trade war, then add in costs for proprietary development. Seems like that gets us to at least; FIFTY BUCKS!?
Loads of opinions are out there, but a lot of them are really just echoes. You might expect a "thought leaders" or influencers in the community to take more responsibility and do actual testing before panning any product, but such is our day and age. My advice to any nerfer is to get your hands on this before making a decision. Maybe go in with friends or buddies to grab one or find an arena that might grab one for their stock.