Our contacts at Nerf will officially note that the blaster leaked in these images is called the SplitStrike. It's set up to be a Walmart exclusive and to be sold starting August 1 of this year. The suggested retail price is supposed to be $19.99 which is a bit steep-sounding for what it can do.
They didn't call it an Elite blaster, but the writing is on the wall . . . of the blaster if you look closely in a shot.
They don't have any official images yet, but are working on getting us some beauty shots and a little more info.